DropDSM

Originating in Stockholm, Swedish duo Peter and Erik have been in the business for well over ten years now, and are widely regarded as two of the best in this industry. Due to their popularity and successfulness in Stockholm, in 2005 they opened a second store in Malmo, and subsequently took their business overseas and have recently settled in London.

With their success came many opportunities, and Sneakersnstuff have collaborated with many brands over the years, having been named as the ‘King of collabs’ numerous times. For many years now, New Balance have been collaborating with stores across the globe, but very few have as strong a relationship with New Balance like Swedish heavyweights Sneakersnstuff do. In fact, New Balance were one of the first brands to give Sneakersnstuff the opportunity to do a collaboration.

2005

New Balance x Sneakersnstuff “Round 1”

As the title of the collaboration suggests, the first collaboration…